This Welch's ad is running in People magazines and is really kind of inventive. I saw it and I was like, hmmm, gross...should I lick the paper to taste it? Then I was thinking that someone may have licked it before me, like my mailman...and I DO NOT want to spit swap with my mailman...no offence man, but you are rank! So, since it was sealed and I saw no sign of foul play, I peeled off the taste strip and stuck my tongue out....and....it tasted like rotten grape flavored taint! If that is what Welch's tastes like...I am all set!