Here is a video of the commercials for your enjoyment! Thanks to Yoda's help!
I do, and I miss him...or her! The Taco Bell chihuahua was a popular advertising campaign and mascot used by Taco Bell in 1998. The Chihuahua is a breed commonly associated with Mexico, so are the tacos and burritos they serve (shocking right). In commercials, the dog sometimes depicted as a Mexican Revolutionary wearing a beret or as a bandit wearing a sombrero spoke the catch phrase "Yo quiero Taco Bell!"
FYI: The voice over work for these commercials was provided by Carlos Alazraqui, who also does voices on fantastic shows like Sponge Bob Square Pants, The Fairly Odd Parents, Reno 911, Family Guy and many others.
The dog grew so popular, that toy figures of the dog were produced (yes, I had a few of those stuffed animals that when you squeezed them they said funny shit), and "Yo quiero Taco Bell!" became a recognized phrase of pop culture. The dog also started two other catch phrases, "Drop the chalupa!" - my personal favorite - and "Viva Gorditas!"
The dog was wildly popular, but some Latin Americans accused the dog of being an ethnic stereotype. Taco Bell denied this but stopped showing the dog in advertisements in 2000. I really loved that dog, and loved those commercials. I understand why Taco Bell stopped that campaign (easier than lawsuits), but I really didn't see the problem with them. I am not Latin American, but the food they are selling is Mexican(ish) and chihuahuas also originated in Mexico and are named after Chihuahua the largest state in Mexico. So what is the deal? The commercials were representing things that made sense according to the product they are trying to sell. I am curious what Latin's (and everyone else) thinks about this old advertising campaign.
I want Taco Bell to bring back the chihuahua...anyone want to join my revolution???